Targeting Solutions
Novum offers a unique combination of contextual and real-world data targeting — without cookies, fingerprinting, or user tracking.
Contextual Targeting
Advanced machine learning understands the meaning of articles to serve relevant ads without tracking users.
Weather Targeting
Weather is the single biggest influence on consumer behaviour after the economy. Automatically adjust bids based on weather conditions.
Sports Data Targeting
Set automated bid rules based on sporting events. Bids can automatically increase or decrease before, during, or after selected sport events.
Financial Data Targeting
Set automated campaign triggers based on movements in stock prices, indexes, ETFs, and other financial instruments.
Holidays Targeting
Set automated campaign triggers around public and school holidays.
URL Targeting
Target specific pages, sets of pages, sections of websites, or keywords contained in URLs.
Standard Targeting
Targeting by websites, location, language, environment, browser, OS, device make and model, day of week, and time of day.