The Novum protocol

Facilitates all communications required to serve an ad in less than 10 milliseconds.

Performs operations related to ad trading and voting, scheduled to occur at specific intervals, such as payments and rewards.

Manages processes initiated by users or algorithms at arbitrary times, such as voting and campaign implementations.

About the Novum Protocol

The diagram above depicts the different layers of the Novum Protocol and how they interoperate.

The Novum Protocol is our secret sauce to creating a more transparent and efficient advertising environment. It enables advertisers, for the first time, to serve ads directly to the users’ devices without any ad tech middlemen. The landing pages of the creatives are encrypted with the targeting criteria of the advertisers, ensuring that they only pay for the right audience.

To make sure that the direct-to-user ad serving channel is safe and that bad actors do not take advantage of it, Novum creates unique identifiers for every ad. We call them ad hashes and we store them on the blockchain, creating an immutable public record of all ads and the advertisers behind them. This introduces an unprecedented level of transparency and accountability that is the path to a healthier advertising ecosystem.