Novum Platform Releases

Novum Platform v4.1

Release date: 09 July 2024

What's new?

- A new vertical video ad format that enables immersive and consistent brand storytelling across the open internet and social media;
- Improved feedback functionality;
- Hundreds of small fixes and improvements.

Novum Platform v4.0

Release date: 12 April 2024

What's new?

What’s new?
AdHash and DataChain Labs Merge as Novum to Revolutionise Advertising.
We would like to use this platform release as an opportunity to announce a significant milestone in our journey to redefining the advertising landscape. AdHash is merging with DataChain Labs as Novum Group, combining AdHash’s cutting-edge advertising technology with DataChain Labs' commercial expertise and capital.
Our new name “Novum”, derived from the Latin word “novel”, signals our collective dedication to forging a new path forward, one that challenges conventional norms and embraces a novel approach. It underscores our commitment to pioneering a new era in advertising, marked by transparency, trust, and efficiency. Stay tuned for more news as we embark in this journey together.

What else?
- Direct deals can now be created on a publisher and website level, providing more flexibility.
- Significant database optimisations for faster and smoother platform operation.
- Security updates.

Novum Platform v3.9

Release date: 21 December 2023

What's new?

- A fully-immersive Full-Screen Video ad format;
- Improved log-level data;
- Improved fill rate projections;
- Billing and invoices are even easier to access;
- Hundreds of small fixes and improvements.

Novum Platform v3.8

Release date: 7 September 2023

What's new?

- Postcodes can now be included or excluded from the GEO targeting;
- Sharable ad preview links are now available for unique ad formats created in the Ad Builder;
- More streamlined invoicing;
- Deposits are now reflected more quickly in the platform;
- Hundreds of small fixes and improvements.

Novum Platform v3.7

Release date: 23 June 2023

What's new?

- More video ad formats, at greater scale;
- More customisable brand safety options, supporting a greater variety of rules;
- Improved geolocation targeting;
- Fine-tuned campaign pacing;
- Faster loading and more seamless customer experience;
- Hundreds of small fixes and improvements.

Novum Platform v3.6

Release date: 5 May 2023

What's new?

- Introducing Pre-roll;
- Publishers now have more control over the positioning of the Video Bubble ad format on the page;
- Advertisers can adjust the Video Bubble to expand on hover instead of click;
- Measurement discrepancies with third-party tracking platforms are further reduced;
- Introducing UI improvements to the geo targeting;
- More options are made available for the contextual targeting — advertisers can choose
   to either exclusively target contextually relevant articles or to apply bid multipliers.
   The former allows for more precision, while the latter drives scale;
- Providing additional level of detail in the ad fraud reporting;
- Hundreds of small fixes and improvements.

Novum Platform v3.5

Release date: 17 March 2023

What's new?

- We have significantly optimised our performance in contextually analysing fresh content;
- There are now close to 500 publishers with real-time contextual updates in our ecosystem;
- Context and emotional sentiment are now determined minutes after publishing. Previously it took hours;
- New metrics have been included in the Video Bubble ad format and its performance has been further enhanced;
- We have done more work on identifying and removing invalid activity;
- Hundreds of small fixes and improvements.

Novum Platform v3.4

Release date: 14 February 2023

What's new?

- Major improvements to the way the Video Bubble ad format is served and how users can interact with it;
- A complete redesign of the reporting backend to provide even faster data queries;
- The interface for invoices is now more user friendly;
- Non-viewability data are now visible in all publisher reporting breakdowns;
- Hundreds of small fixes and improvements.

Novum Platform v3.3

Release date: 22 December 2022

What's new?

- Contextual targeting is now even more powerful. We use NLP to extract emotional sentiment from all content we target;
- Live signals targeting also became more powerful - weather targeting now supports Meteoalarm triggers;
- Further refinements were added to blocking categories of advertisers;
- Flat pricing has been introduced for internal publishers' campaigns;
- Even more streamlined payment process;
- Hundreds of small fixes and improvements.

Novum Platform v3.2

Release date: 18 November 2022

What's new?

- Brand safety is now international - it supports multi-language presets;
- In preparation for the upcoming world cup our live-signal sports targeting can automatically include geolocations;
- Entire categories of advertisers can now be blocked;
- Non-viewability of ads is now considered in the machine-learning algorithm optimising ad spend;
- Improved analytics and reporting;
- Hundreds of small fixes and improvements.

Novum Platform v3.1

Release date: 01 September 2022

What's new?

- The weekly summary charts are now predictive;
- We have refined the UI for campaign pacing;
- Advertisers can now see full details on the number of crawled pages when using contextual targeting;
- Publishers get access to viewability reports on their ad slots;
- They also get better analytics on their Prebid integrations;
- Hundreds of small fixes and improvements.

Novum Platform v3.0

Release date: 05 August 2022

What's new?

- The major news is that Novum can now deliver up to 100% fill rate by monetising remnant traffic via a Prebid.js wrapper;
- Advertisers can create custom logic and presets for their brand safety rules;
- We are introducing substantial improvements to the Ad Builder to help you get your campaigns running faster;
- Visual improvements to some of the reports in both platforms;
- Hundreds of small fixes and improvements.

Novum Platform v2.8

Release date: 20 June 2022

What's new?

- Novum now allows advertisers to have configurable brand-safety rules;
- In addition to that, brand safety now has its own dedicated section with more details;
- The new interactive parallax ad format allows ads to respond to the physical movements of Android devices;
- Further improvements to the bidding process were introduced to take into account more historical performance data;
- Hundreds of small fixes and improvements.

Novum Platform v2.7

Release date: 13 May 2022

What's new?

- Region-specific public and school holiday targeting is now available in select countries;
- Novum now blocks payments for invalid activity, non-viewability, and ad fraud in real-time and provides detailed reporting;
- The notification centre is fully-redesigned and much more powerful;
- Multiple additions and improvements to the Direct Deals interface;
- Additional automation has been added to the contextual targeting interface;
- You can now directly import campaigns from Facebook to run A/B tests and compare performance;
- More automated brand safety mechanisms;
- The Advanced Settings menu has been redesigned;
- We have improved the real-world data targeting;
- Some of the reporting menus are now significantly faster;
- Hundreds of small fixes and improvements.

Novum Platform v2.6

Release date: 19 March 2022

What's new?

- Novum has always protected you from ad fraud and we continuously add new measures. Now they are also visible to you, broken down in a dozen categories. Check them out in the Validation menu;
- We are now using first-price auctions for both CPC and CPM bidding;
- The direct deals negotiations have been improved;
- Whitelists and blacklists now work per domain, not just per publisher;
- The colour schemes for both the dark and the light versions of the platforms have been changed;
- Hundreds of small fixes and improvements.

Novum Platform v2.5

Release date: 31 January 2022

What's new?

- We have implemented real-time brand-safety measures to ensure that our ads never appear next to undesirable articles;
- Further improvements to the ad serving speed. We are now starting to break the 100 ms barrier. We used to be 20x faster than the competition. Now we are 30x faster;
- New ad loading animations were tested and added;
- Ad hovers are now reported;
- Email notifications have been improved;
- Hundreds of small fixes and improvements.

Novum Platform v2.4

Release date: 22 December 2021

What's new?

- Major improvements to our contextual targeting thanks to Natural Language Processing;
- Automated alerts for campaign performance to help extract the most out of your ad spend;
- Further improvements in ad load times thanks to both state-of-the art compression and optimised infrastructure;
- Our Telegram bot is now interactive and you can use it to directly react to important campaign updates without even opening the platform;
- New unique ad formats;
- Hundreds of small fixes and improvements.

Novum Platform v2.3

Release date: 28 October 2021

What's new?

- Publishers and advertisers can now run RTB campaigns on a CPM pricing model as well as CPC;
- Detailed real-world targeting reports;
- Granular video performance reports;
- Revamped Video Bubble ad format with more options for visualisations and interactions;
- Tips and alerts for troubleshooting and campaign optimisations;
- Added filters for sports and financial targeting.

Novum Platform v2.2

Release date: 25 August 2021

What's new?

- Publishers and advertisers now have the ability to connect to our Telegram bot. It gives them live updates and allows them to take immediate action, reflecting Novum's continuous pursuit of being the fastest ad platform in existence;
- Additional paid features were introduced and their spending is now much easier to track across the dashboards;
- A new “Time on page” report available;
- Restructuring of the campaign targeting page for easier navigation;
- We have quadrupled the resolution for the Video Bubble ad format;
- We have enabled server-side ad serving, making Novum even more resilient to ad blockers;
- Hundreds of small fixes and UI / UX improvements.

Novum Platform v2.1

Release date: 23 July 2021

What's new?

- Just as we are starting to enjoy more and more open sports events, advertisers can now for the first time set campaigns to automatically adjust spend before, during, or after specific sporting events;
- The Novum Sports Event Calendar allows advertisers to set daily bid multipliers based on sport events happening each day;
- Publishers can now easily launch their own internal campaigns, and manage campaigns on behalf of advertisers through their own platform;
- The Novum Referral Program is now live! Find out how advertisers can get €100 ad credit, while publishers can get 30 days commission free for all direct and RTB campaigns;
- More flexible payment options are available. Payments can now be made through the platform, or settled directly between publishers and advertisers;
- Better user access management (read-only and restricted access available);
- Hundreds of small bug fixes and UI / UX improvements.

Novum Platform v2.0

Release date: 16 June 2021

What's new?

- We are now open to third-party bidders and integrations and others have already started leveraging our technology to build their vision for a better advertising ecosystem;
- It's now possible to target campaigns based on financial data (stocks, indexes, ETFs, crypto, and forex);
- We are introducing the Video Bubble - a unique and more personal video ad format to drive better results for both advertisers and publishers;
- More nifty tools in the Ad Builder to create beautiful ads;
- Ad loads can now be animated to capture more attention;
- Hundreds of small bug fixes and UI / UX improvements.

Novum Platform v1.7

Release date: 21 April 2021

What's new?

- We are unveiling unique ad formats for brands to engage with customers in exciting new ways;
- As we expand internationally, we are adding new currencies. The platform now supports GBP;
- It's now easier than ever to join the Novum Public Marketplace for direct deals. Just fill out the form and take your place alongside other flagship publishers;
- In line with our ethos of maintaining the highest privacy standards for users, we are further restricting all use of tracking pixels;
- Invoices can now be viewed and downloaded from the platform;
- Various other improvements to the UI / UX and the back-end architecture.

Novum Platform v1.6

Release date: 01 March 2021

What's new?

- We have migrated a lot of the database heavy lifting to MongoDB. This results in an approximately 3x reduction in server costs, meaning that regardless of whether you are using Novum Cloud or are self-hosting the platform, you should see noticeable improvements;
- We made a company-wide push to significantly improve the geotargeting across all interfaces - campaign setup, reporting, and weather targeting. We now have an industry-leading level of detail when it comes to location selection, including the population counts for all targeted cities across the globe;
- The flow of creating direct deals has been revamped to match the level of the Novum Public Marketplace;
- Direct deals now also support weather targeting;
- For publishers who wish to integrate Novum into their header bidder, Novum now has a Prebid integration;
- We have added many smaller improvements and features and have fixed dozens of bugs.

Novum Platform v1.5

Release date: 22 Dec 2020

What's new?

- Weather targeting with bid multipliers applying to both current conditions and forecasted data;
- Audience segmentation, allowing publishers to directly share their first-party audience insights with advertisers;
- Multiple heatmaps can now be plotted side-by-side for A/B testing and comparisons;
- Weekly summaries can now be automatically exported as PDFs and delivered via email.

This release contains some fundamentally new functionalities so do not hesitate to reach out to us if you want to learn more.

Novum Platform v1.4

Release date: 23 Oct 2020

What's new?

- Platform light theme;
- All table operations are now executed instantly;
- Improved platform speed performance with back-end optimisations;
- Clearer process and status-related notifications;
- Revamped registration page;
- Improved detection of certain mobile phone models.

Novum Platform v1.3

Release date: 08 Sep 2020

What's new?

- Introducing the Novum Public Marketplace for direct deals;
- Credit and debit card payments through the platform;
- New ad format “Gallery Ad” used as pre-roll in videos.

Novum Platform v1.2

Release date: 20 May 2020

What's new?

- Hypercontextual targeting, allowing advertisers to target specific URLs or whole sections of websites with relevant contextual assets;
- Negotiation functionality for direct deals;
- Improved invalid click detection;
- User-privacy enhancement.

Novum Platform v1.1

Release date: 07 April 2020

What's new?

- Introducing Novum Direct which allows publishers and advertisers to facilitate direct deals, as an additional transaction channel to Novum RTB;
- Video tutorials are now available in the new Support Centre;
- Major performance improvements in reporting.