Our mission

Over the past decade, advertising companies have capitalised on data. Collecting it, repackaging it, selling it, and making a ton of money in the process. Very little of that money has ended up in the hands of content creators. At Novum, we create value not by locking data in, but by empowering publishers and advertisers to collect, own, and manage their own data, so that more of the advertising funds go towards true content creators instead of opportunistic middlemen.