Meet the Novum team

Meet the team

We are a team of passionate ad tech nerds, software engineers, designers, and data scientists. Our diverse backgrounds (science, engineering, media, design) converge at one point - making transparency and accountability the default state of digital advertising.

Kevin Gentzel

President and COO

English Literature
BA University of Florida

Joined Novum after a career spent leading iconic global media brands.

Passionate advocate for journalists and journalism. Loves building new business models for media companies reaching valuable audiences.

Girl Dad of amazing, inspiring 12 YO twin daughters.

Ivan Popov

Software Developer

Computer Science
New Bulgarian University

Involved in development, dev-ops, and automation QA projects.

Loves american muscle cars, car photography, and Red Bull.

Joan McPherson

Controller and HR

BSBA Accounting
University of Alabama

Overseeing Finance, Human resources, and Investor relations.

Loves the outdoor and traveling. Longest trip was a 1.5-year international voyage with first child in tow and second born on the road. Current adventures - visiting US national parks.

Vencislav Saraminev

Software Developer

Mechanical Engineering
Technical University of Sofia

Focusing on front-end development, UI, UX, usability, and building new features in the Novum Platforms.

Loves playing football and mountain hiking.

Dimitar Botev

Business Development

BSc, Marketing and Finance
University of Münster

Identifies new business opportunities for Novum, including new markets, growth areas, and partnerships.

Likes playing tennis. An occasional kite surfer. Drinks non-alcoholic beer.

Greg Peters

Co-founder, Chairman and CEO

Spearheading the vision, strategy, and overall direction of the company.

Prior to Novum, Greg founded NDN which evolved into the largest premium video solution company in the digital media industry.

Was a Special Employee of The White House under President George W. Bush and Barak Obama on the cyber security committee.

Tim Ahart

Co-founder and CTO US



Svetoslav Trushev

Senior Sysadmin and Developer

Close to 20 years experience in overseeing the security systems for large banks.

In charge of system administration and development. Managing servers and virtual infrastructures.

Frequents the gym and likes cycling. Builds and flies custom FPV racer drones.

Biliana Kantardzhieva

Head of Growth

Communications and Journalism
University of Vienna

A frontline account executive managing various accounting, financial, and administrative operations.

Also a word inventor, ice breaker, travel craver, zumba-holic, beach bum, food explorer, Harry Potter buff, cat devotee, photography enthusiast.

Stoycho Stoychev

Analyst, Accounts and Finance

BSc, Accounting and Economics
UNWE, Sofia

Assisting in financial modelling and planning. Oversees client support and onboarding.

Loves practising the Wim Hof Method. When he is not spending time with his family and playing with his two children, he likes to go for a swim, a hike, or to read comic books.

Adriana Taseva

Co-founder and CMO

BA, Chinese Studies
University of Cambridge, UK

Managing business operations and product design and functionality. Implementing and executing growth strategies.

Once drove from Europe to Mongolia and back, crossing 34 countries and covering 41,208 km in 103 days.
Dabbles in painting.

Damyan Stanchev

Co-founder and CTO

BSc, Software Engineering
Sofia University

Heading the development team and designing the architecture behind the Novum ecosystem. Oversees technical operations and brings complex ideas to live.

A car guy that loves to brew his own craft beer. Likes phone and drone photography.

Nikolay Georgiev

Software Developer

Software Engineering
Sofia University

Responsible for building new features, refactoring code and fighting complex bugs.

Doesn’t really like many things but is fond of producing and listening to music. A somewhat successful procrastinator with considerable experience in the art of “me time”.

Martin Stoev

Co-founder and CEO Europe

BS and MA in Physics
University of Cambridge, UK

Guiding the vision and direction of the company. Attracting key talent and building a strong loyal team.

Fancies tackling hard problems with no apparent solutions. Enjoys racing, overlanding, dirtbiking, paragliding, and flying drones. Likes dogs.

Yggy

Chief Security Officer

Responsible for the security of the office parameter.

A natural sociopath, uniquely qualified to fend off potential office intruders.

Likes sous-vide steak and a good old belly rub.

This could be You

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