Meet the Novum team

Meet the team

We are a team of passionate ad tech nerds, software engineers, designers, and data scientists. Our diverse backgrounds (science, engineering, media, design) converge at one point - making transparency and accountability the default state of digital advertising.

Damyan Stanchev

Co-founder and CTO

BSc, Software Engineering
Sofia University

Heading the development team and designing the architecture behind the Novum ecosystem. Oversees technical operations and brings complex ideas to live.

A car guy that loves to brew his own craft beer. Likes phone and drone photography.

Yordan Nenov

Front-end Developer

In charge of front-end development.

Creating functional and aesthetic design across all touch points. Building unique ad formats.

Old-school gamer, music junky, and Cosplay fan. Fond of nature.

Upreet Dhanoa

Business Development, Canada

Rotman, University of Toronto

In charge of sales and strategy development in Canada. Oversees the entire sales pipeline from lead generation, qualification, initial content to negotiation and closing deals.

Loves to travel and has a secret desire to binge-play video games on the weekends.

Adriana Taseva

Co-founder and COO

BA, Chinese Studies
University of Cambridge, UK

Managing business operations and product design and functionality. Implementing and executing growth strategies.

Once drove from Europe to Mongolia and back, crossing 34 countries and covering 41,208 km in 103 days.
Dabbles in painting.

Alexander Stefanov

NLP Engineer

MEng in Computer Science
University of Aberdeen

Responsible for building enhanced contextual targeting capabilities through natural language processing.

Interested in economics, languages, and exploring different cultures.
Flew on a Black Hawk once. Drove a military van twice. Likes late night trips.

Ivan Panchev

Founder and CEO of 360Mag

BA in Graphic Design
New Bulgarian University

Guiding the vision and managing the operations of 360mag, a premium extreme sports media in partnership with Novum.

A paragliding fanatic, freeride skier, and lover of the great outdoors. Ivan founded 360mag in 2009 merging his passion for sports and expertise in media and design.

Biliana Kantardzhieva

Head of Growth

Communications and Journalism
University of Vienna

A frontline account executive managing various accounting, financial, and administrative operations.

Also a word inventor, ice breaker, travel craver, zumba-holic, beach bum, food explorer, Harry Potter buff, cat devotee, photography enthusiast.

Alexandra Turica

Junior QA Engineer

Responsible for detecting, troubleshooting bugs and errors, and documenting test cases.

A Romanian girl living in the neighbouring Bulgaria, human to four furbabies, a former Hufflepuff turned Slytherin. Loves consistency, however her hair is always a different colour and length.

Vencislav Saraminev

Software Developer

Mechanical Engineering
Technical University of Sofia

Focusing on front-end development, UI, UX, usability, and building new features in the Novum Platforms.

Loves playing football and mountain hiking.

Dimitar Botev

Business Development

BSc, Marketing and Finance
University of Münster

Identifies new business opportunities for Novum, including new markets, growth areas, and partnerships.

Likes playing tennis. An occasional kite surfer. Drinks non-alcoholic beer.

Martin Stoev

Co-founder and CEO

BS and MA in Physics
University of Cambridge, UK

Guiding the vision and direction of the company. Attracting key talent and building a strong loyal team.

Fancies tackling hard problems with no apparent solutions. Enjoys racing, overlanding, dirtbiking, paragliding, and flying drones. Likes dogs.

Ivan Popov

Developer Intern

Computer Science
New Bulgarian University

Involved in development, dev-ops, and automation QA projects.

Loves american muscle cars, car photography, and Red Bull.

Nikolay Georgiev

Software Developer

Software Engineering
Sofia University

Responsible for building new features, refactoring code and fighting complex bugs.

Doesn’t really like many things but is fond of producing and listening to music. A somewhat successful procrastinator with considerable experience in the art of “me time”.

Svetoslav Trushev

Senior Sysadmin and Developer

Close to 20 years experience in overseeing the security systems for large banks.

In charge of system administration and development. Managing servers and virtual infrastructures.

Frequents the gym and likes cycling. Builds and flies custom FPV racer drones.

Stoycho Stoychev

Analyst, Accounts and Finance

BSc, Accounting and Economics
UNWE, Sofia

Assisting in financial modelling and planning. Oversees client support and onboarding.

Loves practising the Wim Hof Method. When he is not spending time with his family and playing with his two children, he likes to go for a swim, a hike, or to read comic books.

Ita Slavcheva


BDes (Hons) Product Design
Ulster University, Northern Ireland

In charge of graphic design and developing the visual identity of Novum by executing creative concepts through various mediums.

In love with tropical plants, illustration, the great outdoors, and the colour mint green which she firmly believes is actually blue.


Chief Security Officer

Responsible for the security of the office parameter.

A natural sociopath, uniquely qualified to fend off potential office intruders.

Likes sous-vide steak and a good old belly rub.

This could be You

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